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 The part of lowercase letters extending below the body or "x-height".
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| Directly exposing image data onto printing plates without using film
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| Directly transferring image data to printing cylinders in a printing press, eliminating film and printing plates.
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| A file created on a computer by software. Known also as a data file.
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| Any two facing pages of a publication where the content traverses the gutter to cover the two center pages of a section. Also known as a truck or double-page spread.
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| Dots Per Inch. The number of dots that can be printed per inch. The more dots per inch, the greater the resolution and final output quality of an image.
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 An offset shadow behind an image or text, giving a sense of depth.
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 Combining two exposures with different screen angles using the same original artwork to increase depth, tonal range and detail of a printed image. A technique mixing two colors, providing a richer toned image than a monotone image. This can be an effective design method when using limited colors is necessary.
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| A unique name (e.g. mycompany.co.nz) which people use to access your website. Having your own domain name is highly recommended as it helps to raise your organisation's profile. You can use it for your website and email
(e.g. queries@mycompany.co.nz), regardless of who your ISP (Internet Service Provider) or website hosting company is, either now or in the future.
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| Website content (words and pictures) which is updated either by an automatic process, or as a result of input from a site visitor (e.g. search results, login, etc). Either way, some form of programming is required to enable this. Implementing a website with dynamic rather than static content is more costly, but can greatly enhance your website's functionality.
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| A data-storage program.
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| Licensed code used by servers to encrypt data via SSL.
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| The digital analogy of a written signature.Code that identifies the sender of a message or order.
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| Web authors today face significant challenges when making their Web pages interactive. The static nature of HTML pages limits their creative choices, and interactive components can be difficult to build. Dynamic HTML gives authors creative control so they can manipulate any page element and change styles, positioning, and content at any time -- not only when the page is loaded. Microsoft is working with the World Wide Web Consortium (W3C) to help ensure cross-platform, cross-browser support for Dynamic HTML.
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| A term that describes the transfer of information from a WEB SITE to a BROWSER. A person looking at your Web Page has DOWNLOADED that page into their computer.
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