A semi-transparent design imprinted on paper during manufacturing that is evident when the paper is held up to light. Also a method of encoding a digital image with information to discourage unauthorized use.
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| Light, medium, bold (in reference to type).
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| Open space between type, graphics or any element on a page.
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| The abbreviation for What You See Is What You Get.
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| The abbreviation for the World Wide Web. It is the entire collection of web servers all over the world that are connected to the Internet.
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| are quite different than for print. For print, quality must be the best possible. For websites, there is always a trade off between quality and the speed of loading an image onto a computer screen. Colours are also more limited. Make sure your graphic designer has experience with creating web graphics.
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| Web designers are professionals experienced in the art of website design. Their services vary, but will include some or all of the following :
discussing and analysing your requirements
planning site structure - layout, "look and feel", navigation
digital photography
designing and creating web graphics and animations
designing and building web pages
website testing
programming for interactive websites
search engine optimisation and registration
web hosting and domain name setup
website maintenance or training you to do it yourself
website promotion
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| Web developers are generally more technical than web designers. Although their skills do overlap, developers tend to specialise more in programming for interactive websites. If your website requires a database of information that visitors can search on, you will probably need a web developer.
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| Web statistics are reports which give you information on your site's usage. The report format and information varies between hosting companies, but should include things like :
number of hits on your site
number of unique visitors
pages visited
most / least visited pages
visitor entry / exit points
search engines / key words successfully used to find your site
errors encountered by visitors (e.g. pages not found)
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| Website maintenance refers to on-going changes to a site once it is published on the Internet. As things change in your organisation, your website must be updated to reflect the changes. There is nothing more harmful to your credibility than having out-of-date information on the Internet for all the world to see.
Maintenance must be planned for in the early stages of your project. You should appoint someone in your organisation the responsibility of checking the site regularly, and arranging for updates to be done as necessary.
Decisions must be made about who will manage site content and how. The right option for you will depend on what needs to change and how often. If website maintenance is to be provided by your web designer, an hourly rate or contract fee should be discussed and agreed on.
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| For website owners, promotion of the site is important. There is no point having a brilliant website if no-one knows it exists.
Apart from search engine optimisation and registration, it is advisable to promote your website through traditional methods, such as :
word of mouth (staff, customers, suppliers, friends, family)
stationery (business cards, letterhead, etc)
brochures
promotional material (t-shirts, calendars, etc)
building and vehicle signage
press releases
magazines and industry related publications
classified ads
directory and Yellow Pages listings
Email auto signatures
links to and from other websites
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| A computer screen of information, written in HTML, that people see when BROWSING the WWW.
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